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Jessica Alba's brand keeps building momentum.
February 5, 2016
By: TOM BRANNA
Editor
From clicks to bricks. Later this month, Honest Beauty expands distribution from its website to 250 Ulta Beauty stores. Honest Beauty is a division of The Honest Company, a privately-held lifestyle brand based in Santa Monica, CA, founded by Actress Jessica Alba in 2012. Honest Beauty’s lineup ranges from diapers to home care to personal care and has annual sales in excess of $200 million. Chris Thorne, chief marketing officer, The Honest Company, told Cosmetic Executive Women that the partne...
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